| Imaging that’s
over Your Head
A digital and screen printing shop in Pittsburgh recently
has been getting some interested stares at its ceilings. That’s
because the longtime SGIA member installed ceiling tile images
in its showroom and lobby, showing off impressive images that
highlight how far digital imaging has progressed.
The venture opens up a whole new advertising possibility for
the business. Images on ceilings not only enhance the visual appeal
of a room, but also tend to stop people — wanting to get
a better look — in their tracks.
The print shop plans to market the unique service to interior
design firms and custom-home builders as well as doctor and dentist
offices, where patients often spend a good portion of their visit
staring at the ceiling.
And the printing for the ceiling tiles is a straight-forward
process. The print shop maximizes its digital hybrid printer by
printing five tiles at a time, using UV-curable inks.
The tiles generally are 60.9-cm-by-60.9-cm (2-foot-by-2-foot)
or 60.9-cm-by-121.9-cm (2-foot-by-4-foot), and the print shop
says it can print on just about any tile type. But keep in mind,
certain tile textures will present varying image quality. For
example, some tiles have holes in them, which could break up an
image.
Another consideration is figuring out what kind of image to
put on the ceiling. Ceilings, just like walls and floors, need
to be mapped out with the image before any printing takes place
so the entire image fits and maximizes the area.
Customers also need to know what hanging system they’ll
use to put up the tiles. There are clear strips on the market
that often cost more than regular hanging strips but don’t
block out parts of the image, thus preserving its overall quality.
White metal strips, used in most commercial buildings, work well
for ceiling jobs that feature individual pictures in each tile.
With the hybrid printer, the print shop prints directly onto
tiles up to 4.4 cm (1.75 inches) thick. One set of five tiles
usually takes about eight minutes to print, depending on the design
intricacy. Because of the UV inks and location, printed ceiling
tiles won’t require finishing options.
Many shops printing on ceiling tiles won’t offer installation
because there are no special considerations needed for the printed
tiles. They go up just as any other tile installation would. The
shop says it provides easy-to-understand instructions.
Because of the many variable factors involved with a ceiling
print, shops often can set a price tailored for each job.
Longtime SGIA member Custom Printed Graphics (Pittsburgh, Pennsylvania)
offers the ceiling tile services, and produced a Monopoly board-game
ceiling tile print job currently on display at its facility. To
learn more about the screen and digital printing company and its
ceiling print services, visit the Web site at www.customprintedgraphics.com,
or call 800.872.8388. |