 Digital display is the emerging future of the signage and display industry. It is an industry that is being developed in the here and now by enterprising entrepreneurs and brilliant, scientific minds.
The main benefit of digital signage technology is simple: It gains its value through its inherent ability to change. Where static signage – think traditional printing – is often changed infrequently, dynamic signage can be changed whenever change is needed. This allows retailers and others using display technology to adjust messages, as needed and when needed, to reflect the needs and interests of numerous audiences.
Some of the technologies used to communicate information, such as plasma and LED flat panel monitors, are familiar. Other technologies, such as those that will create full color, changeable graphics on a screen the thickness of a coin, are currently in development. These technologies will revolutionize the signage industry in the decade to come.
It is expected that digital signage will be a strong complimentary component in retail settings, where dynamic and static components will work together to create a unique, interactive customer experience.
SGIA believes digital signage technology is a perfect fit for the markets and customers served by many specialty graphics producers. In keeping with this belief, the Association will provide its membership with a growing information resource on the technology and its development.
Digital Signage Resources
The following articles illustrate digital signage, and the opportunity it presents for our industry.
Digital Signage: New Trend, New Market
Laurie Stahl, SGIA
Flat Panel Displays: A Guide to Current Technologies
Jeff Burton, SGIA
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