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For Graphic Imagers

Testrite Visual Products, Inc.

SGIA Webinar: Management by the Numbers

Digital Imaging Interiors: Discover the Possibilities


Custom

Digital printing technology allows for any interior environment to be custom imaged to meet any décor or interest. Whether it's a photographic wall mural or a one of a kind custom wallpaper pattern, digital printing can handle the task.

Digital Imaging Interiors: Discover the Possibilities is an exhibit that illustrates printed applications for interior design projects that cover a wide range of possibilities and potential markets. You can take a photograph, or the pattern from your grandmother’s china, and reproduce it on napkins, walls, sinks, ceiling fans and carpeting. The possibilities for both original design and end products are endless.

Currently, there are a number of items being digitally printed that are common items in any interior environment including ceramic tile, window shades, curtains and blinds, carpeting, bed linens, acoustic ceiling tiles, glass, and wallpaper.

Uniquely Distinctive
By using digital printing, interior designers can create unique products for their clients. Unlike traditional design products that are mass-produced, digital printing allows designers to break out of current limitations— putting customized murals, photos and designs on walls and fabric, and taking any pattern at all and printing it on tile, glass, wallpaper, fabrics and many other surfaces.


This uniqueness and flexibility provides new products and services to offer clients, creating opportunities for growth into new and existing markets. Today’s high-end, savvy consumers love the distinctiveness of a customized design for their home or business. This new era of custom design means premium prices for consumers willing to pay for a one-of-a-kind interior.

Digital printing also offers other advantages. Fabrics and wall coverings are less limited by size and “repeat lengths” of patterns. For example, traditional wallpaper repeats a design every 30 inches, but digitally printed wallpaper doesn’t have to repeat a design. Instead, it can be custom printed and pieced together, allowing tremendous design freedom and the ability to print murals and photos.

Affordable Creativity
Because digital printing technology makes one-off and short print runs affordable, it is extremely cost-effective and ideal for customized applications. Graphic designers are already familiar with the benefi ts of digital printing; interior designers can benefit by partnering with and learning from them. Digital imaging offers the ability to create fantastic images and use them in new ways by creating spaces to transform perceptions and indeed create whole new environments.

Designers and imagers now have the ability to put any image on a wall, curtains, ceilings and digitally imaged carpet, giving users complete artistic control of interior design like never before. Truly, the sky’s the limit.

More...

To learn more, please click on the following links:

Interior Brochure

The brochure provides additional information about the exhibit and how the included items were decorated.

Decorative Digital Printing

This power point presentation provides information on how and why the exhibit was created, as well as information about the interiors market.

10015 Main Street, Fairfax, VA 22031